PRIVACY POLICY

Who we are:

Wyke House Ltd

Wyke House

29, Silver Street

Dursley

Gloucestershire

GL11 4NA

 

07950 546906

simon@wykehouse.co.uk

The type of personal information we collect:

 

We currently collect and process the following information:

  • Name, title, (Identity Information)

  • Address, email addresses and telephone number (Contact Information)

  • Marketing preferences (Marketing Information)

  • Details of purchases and sales of goods and services (Purchase and Supply Information)

  • Photographs, e.g. for use in our websites and marketing collateral, other than large crowd images which do not contain personal information (Photographic Information)

  • CCTV footage (Surveillance Information)

  • Event attendance, competition entries and results (Event Information)

  • Payment card and bank account information (Financial Information)

  • Accident and incident details (Incident information)

  • Online identifiers such as internet protocol addresses and associated online data collected through our use of Google Analytics (Online Information)

 

 

How we collect personal information:

 

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • In website contact forms at our website

  • Automatically during the use of our website, including through the use of cookie identifiers

  • In emails and hard copy correspondence sent to us

  • By taking notes during telephone calls

  • In paper forms and notes (such as application forms, contact forms, and event ticket forms)

  • Using video surveillance cameras at Wyke House

  • By taking photographs, e.g. of people who attend an exhibition event

  • We use Google Analytics at our website. This means that our website automatically collects online identifiers such as IP addresses together with additional information which may include browser type, device type, date and time of visit and keywords used to find our websites.

 

 

How we use personal information:

 

  • To provide information about our goods and services to you

  • Keep you informed about art work, antiques, goods and events that we think you may find interesting

  • To communicate with you

  • Carry out our obligations arising from any agreements entered into between you and us

  • To process payments

  • To obtain supplies of goods and services

  • To keep our accounts and tax records, manage complaints, undertake credit control and other management, record-keeping and administrative purposes

  • To comply with legal and regulatory obligations

  • For historical research purposes

  • To defend against legal claims (including prospective legal claims)

  • To detect and prevent fraud

  • To protect the security and safety of our property, our employees and visitors to the shop

  • To administer and measure the effectiveness of our website and to connect our website with social media services

 

We will only use your personal information for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to receive an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us using the contact information above.

 

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

 

The purposes for which Google use information collected at our websites are described in their privacy notices at the following links:

https://policies.google.com/privacy/partners

 

 

Legal basis for processing:

 

We only process personal information where we have a lawful basis for doing so. Our processing of your personal information is necessary for:

  • The performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts

  • The purposes of legitimate interests pursued by us

  • In order to comply with a legal obligation to which we are subject

 

In relation to any processing of special categories of personal information, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.

 

Where required for certain marketing activities we will obtain consent for this, such as processing email addresses for the purposes of sending email marketing communications. Your consent for this can be withdrawn by clicking the unsubscribe link in any email or emailing simon@wykehouse.co.uk

 

 

Legitimate interests:

 

Where our processing is based on the legitimate interest grounds described above, those legitimate interests are:

  • collecting personal information to provide you with a smooth, efficient and secure customer experience, including payment process;

  • to make sure you receive updated information about Wyke House’s goods, services and events;

  • to provide the goods and services you have requested;

  • monitoring the use of our websites and the impact of marketing campaigns

  • complying with legal and regulatory obligations.

  • preserving provenance and business records for historical research purposes

  • Keeping our accounts and tax records, managing complaints, credit control and carrying out other management, record-keeping and administrative activities

  • Recording evidence which may be used to defend against legal claims (including prospective legal claims)

  • Protecting the security and safety of our property, our employees and visitors to Wyke House

Sharing personal information:

 

Except as expressly set out in this policy we will not sell, distribute or lease your personal information to third parties outside our business unless we have your permission or are required by law to do so.

 

The personal information you provide to us may be shared with third party companies, agents, contractors, service providers or affiliated companies or any buyer or their agent of works you may have consigned to us if this is necessary to provide you with our goods or services, respond to your inquiries or for any of the purposes described in this policy

 

We may also share your personal information with:

Law enforcement agencies, other governmental agencies or third parties if we are required by law to do so

 

Other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity

 

 

How we store personal information:

 

Your information is securely stored. We will never delete personal information where we have a legal obligation to retain it. Subject to this, we will store personal information for the periods set out below:

 

Type of Personal Information

Retention period

Identity Information and Contact Information, in each case held for Marketing Purposes, Marketing Information

 

Five years after last use or unsubscribe (we will not send marketing communications to people who have unsubscribed but will keep a record of their opt out)

Photographic Information used for marketing purposes

We will remove photographs from our website(s) and will not use this in new marketing collateral if you withdraw your consent

Purchase and Supply Information and all associated Identity Information and Contact Information (but excluding Personal Information referred to as being stored for longer periods under other headings)

Indefinitely. When retention of this Personal Information ceases to be necessary for other purposes, it may continue to be held for future historical research purposes

Event Information, Identity Information and Contact Information which is contained in our accounting ledgers

Indefinitely. When retention of this Personal Information ceases to be necessary for other purposes, it may continue to be held for future historical research purposes

Incident Information

The longer of the period required by law and 80 years from the date of the incident

Registration Information

The period required by law

Surveillance Information

31 days unless the footage is or may be required to be used as evidence due to the occurrence of an incident

Financial Information

Card payment details will be deleted or destroyed as soon as they cease to be required. Bank account information will be deleted within the same period as Supply Information

Online Information

Google Analytics data will be retained for 26 months

Other Personal Information

Seven years or such earlier time as we may determine to be appropriate in individual cases

 

We do not undertake to hold records for the above periods and they may be deleted or destroyed sooner than indicated above where this is lawful.

 

 

Your data protection rights

 

Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.

  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at simon@wykehouse.co.uk, or by post at our address above if you wish to make a request.

 

 

Cookies

We use cookies on our website to see how you interact with it, this helps us understand our customers like you so we can make your experience of Wyke House better. By clicking Accept, you agree to our use of these cookies. If you would like to change your cookie settings, please use the link in the bottom left corner of the page.

 

 

Changes to this policy

Wyke House Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2021.

 

 

Contact us

If you have any questions or concerns about our use of your personal information, you can contact us at simon@wykehouse.co.uk.